Jurnal Ekonomi dan Manajemen

THE STRATEGY DEVELOPMENT SMEs METAL FROM BUSINESS EFFICIENCY ASPECT AND WELFARE LEVEL OF THE METAL CRAFTSMEN

Diah Setyorini Gunawan, Abdul Aziz Ahmad, Ratna Setyawati Gunawan — Wed, 03 Jul 2024 00:00:00 +0000

This research identifies the profiles of metal craftsmen, analyze the efficiency of metal businesses, and analyze the welfare level of the metal craftsmen in Pasir Wetan Village. The results of this research are expected to support the development of SMEs metal. The research method used was a quantitative research method. The study uses primary data and secondary data. Primary data were obtained from direct interviews with metal craftsmen in Pasir Wetan Village, Karanglewas District, Banyumas Regency. Primary data include data on age, education level, length of business, number of workers used, total income, total production costs, and net income level. Whereas secondary data included monograph data of Pasir Wetan Village, Karanglewas Subdistrict, Banyumas Regency. The analytical method used in this study includes descriptive analysis, business efficiency analysis, and welfare level analysis. Based on the results of the research, we can identify the profiles of metal craftsmen in Pasir Wetan Village. In addition, it can be identified that the metal business in Pasir Wetan Village is efficient and the metal craftsmen in Pasir Wetan Village are in the prosperous category. The government, both the central and local governments, through the relevant ministries or agencies, must always provide assistance and involve SMEs in training so that SMEs can always innovate. Innovations made by SMEs will support efforts to increase efficiency and welfare. In addition, SMEs always need capital and equipment assistance. In the context of efforts to increase the efficiency and welfare of SMEs, the government should ideally include universities and related institutions. The role and cooperation of various parties in an effort to increase the efficiency and welfare of SMEs is expected to facilitate the realization of these efforts.

GOLD’S ZAKAT NISHAB AS AN ALTERNATIVE TO THE MINIMUM WAGE STANDARD IN INDONESIA

Dedi Gumilar — Wed, 03 Jul 2024 00:00:00 +0000

This article discusses the minimum wage setting standard based on the amount of gold zakat nishab compared to the determination of the minimum wage in Bandung City from 2016 to 2020. The emergence of protests and labor demonstrations at the time the minimum wage was set, indicates that the minimum wage has not provided a sense of justice. for the workers. This research was conducted to find a better alternative formulation for determining the minimum wage each year. The method used is a literature study and a comparative study between the minimum wage set by the government and the calculation of the proposed minimum wage. As a research sample, using data of Bandung City minimum wage from 2016 to 2020. Meanwhile, the gold price data used is Antam's spot gold price at the close of October from 2015 to 2019. The proposed minimum wage is the gold price per gram the year before, multiplied by the gold zakat nishab (85 grams), and the result is divided by 12 months. The calculation result shows that the proposed minimum wage compares to the minimum wage set annually is 47% higher on average. This research concludes that the gold zakat nishab can be used as the basis for determining the UMK because the price of gold during the research period was not affected by inflation.

PURCHASING DECISION ON MUSLIM FASHION IN TERMS OF BRAND IMAGE, BRAND AWARENESS, PRICE, AND CELEBRITY ENDORSEMENTS

Siti Sarah — Wed, 03 Jul 2024 00:00:00 +0000

Concerning clothing and fashion, both the Qur'an and hadith emphasize maintaining modesty, this is reflected in many common elements of Muslim clothing even with diverse interpretations of 'modesty' among Muslims around the world. Muslim clothing fashion trends increasingly look vibrant and easy to use. Not only used during the Eid feast but also used for daily activities Indonesia occupies the third position in global modest fashion consumption of Muslim fashion in Indonesia. Gallery Maliqa which is located at Bandung is a local brand that complements Indonesian Muslim women with various types of clothing that always follow the trend, with its flagship product is the scarf. The purpose of this study is to determine the effect of Brand Image, Brand Awareness, Price, Celebrity Endorsement on purchasing decisions at Small Medium Enterprise Gallery Maliqa. Quantitative research method with descriptive approach and verification using multiple linear regression. The number of respondents is 100 Muslim women with purposive sampling technique. The results showed that brand image did not affect purchasing decisions, while brand awareness, price, and celebrity endorsements affected purchasing decisions for Muslim Maliqa products.