DISCOURSE ANALYSIS OF DICTION USED IN “KUE DADING MANG OLEH”

  • Almizan Almizan UIN Syarif Hidayatullah Jakarta
  • Didin Nuruddin Hidayat UIN Syarif Hidayatullah Jakarta
  • Alek Alek UIN Syarif Hidayatullah Jakarta
Keywords: discourse analysis, diction, Ade Londok, viral post of Mang Oleh's homemade odading cake

Abstract

The background of this research comes from the viral post of Mang Oleh’s homemade named Odading cake. Well-known uniquely reviewed by a man named Ade Londok. The controversial diction that is used by Ade Londok is very interesting, unusual, and of course, amusing. His entertaining figure with his unusual review style made this man from the city of Bandung go viral. Previously, it was well-known that Ade Londok was promoting a typical Bandung home made cake called Odading in an amusing manner. He promoted Odading with his mixed accents, between Sundanese and Indonesian. He also slips in a tickling rhyme so that it makes his figure interesting to be viral. The approach used in this research is critical discourse analysis that used a video of Ade Londok and the script of his speech as the source to collect the data. The findings show that the content used Abstract word, Special word, Popular word, and Jargon. It can be concluded as in its original, primary meaning, refers to writers’ or speakers’ distinctive vocabulary choices and style of expression.

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Author Biographies

Almizan Almizan, UIN Syarif Hidayatullah Jakarta

Almizan is a postgraduate student of Department of English Education, UIN Syarif Hidayatullah Jakarta

Didin Nuruddin Hidayat, UIN Syarif Hidayatullah Jakarta

Didin is a senior lecturer at Department of English Education, UIN Syarif Hidayatullah Jakarta

Alek Alek, UIN Syarif Hidayatullah Jakarta

Alek is a senior lecturer of Department of English Education, UIN Syarif Hidayatullah Jakarta

Published
2021-01-30
How to Cite
Almizan, A., Hidayat, D., & Alek, A. (2021, January 30). DISCOURSE ANALYSIS OF DICTION USED IN “KUE DADING MANG OLEH”. Acitya: Journal of Teaching and Education, 3(1), 104-108. DOI: https://doi.org/10.30650/ajte.v3i1.2146
Section
Language Teaching, Literature, Linguistic & English for Specific Purpose